Colm O’Regan (Lead Generation and Communications Strategist for the Laboratory Technologies Market)
10 years of scientific education and training made me realise one thing.
I love to write.
Simply put, the part I enjoyed most about academic research was writing reports, papers and presentations.
Becoming a communications strategist allowed me to make a living doing what I enjoy most (writing for and helping science/technology companies sell their products) while continuing to leverage my extensive science and technology background.
For me, launching this business is my way of helping companies at the forefront of scientific advancement share their story. Of course, this has meant learning new skills in marketing, copywriting and communications.
My background in science and nanotechnology means I’ve had hands-on experience with much of the instrumentation I work with. So the marketing ideas and materials I provide for my clients are clear, accurate and uniquely persuasive.
Because I understand your audience. I offer unique value as a communications consultant for scientific firms because I realise what makes your prospects tick and what keeps them up at night.
Because of this experience, clients appreciate that they don’t have to spend lots of time explaining the technology and bringing me up to speed.
I can work with minimum supervision, so clients have more time to focus on other aspects of the marketing campaign.
They also appreciate the fact that I’m able to sit down with scientists, engineers, systems professionals and other specialists, ask intelligent questions and speak their language.
Want more information about me, my services, rates, background etc. as well as 5 powerful communications strategies to help you reach your audience and accelerate your lead generation?
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