How to Generate Better Leads with Science and Technology White Papers
Well-written and effectively positioned white papers can build mindshare, generate leads, persuade prospects to shortlist your company and even help seal the deal
But not every white paper is a success.
Many fail to yield even a marginal return on investment and effort. Not to mention that white papers are often the most challenging and most misunderstood marketing pieces around.
Download this resource guide and learn 25 ways to optimise your science and technology white papers for lead generation.
The Secret to Writing White Papers that Accelerate Lead Generation
Learn the #1 thing you can do to create profitable, effective white papers that increase lead generation for your scientific products.
Let’s face it: most marketers have a hard time getting a white paper off the ground because of it’s complexity. This guide shows you how to solve this problem with minimal time and effort.
There’s also a bonus section on writing the white paper itself so it becomes a profitable lead generation asset for your company. The list price for this guide is $29.00, but you can get a free copy here.
Scaling Up Nanotechnology Sales: A Marketing Manager’s Guide to Driving Revenue With White Papers
White papers are the #1 content type for generating qualified leads, according to a survey conducted by the Netline Corporation and published on the MarketingProfs blog in 2015.
They’re also one of the most influential pieces of communication for technology buyers, according to a survey by Eccolo Inc. and published on Kissmetrics in 2016.
Download this resource guide and learn how to write effective white papers that become profitable marketing tools for your company.
Motivating Nanotechnology Buyers: How Marketing Managers Can Accelerate the Sales Cycle with Persuasive Copywriting
Writing marketing communications that resonate with scientific and high-tech buyers is tough. Not only do you have to educate them and give them the information they need, but you also have to motivate them to take the next step in a way that’s subtle and not pushy.
Download this resource guide and learn 5 steps to engaging and guiding your prospects through your marketing communications, motivating them to take the next step in your sales cycle.