If you’re a science marketer, then you already know how important lead generation is.
You need to generate enough qualified leads to keep your company in business. It’s that simple.
But how effective is your lead generation system?
If the majority of your emails, ads and other promotions end in rejection, you’re losing out on a lot of potential leads and sales. Something may be wrong with your approach.
I can help you in 3 ways here:
1. Your advertising
Pay-per-click (PPC) advertising is the art and science of bringing traffic to your website and landing pages. It’s a sad fact that most PPC users don’t know what they’re doing. And this is especially true in science marketing.
You need to understand that the quality of your lead generation will depend on the quality of your ads and your landing pages. And I can help you with both. Specifically, I can help you with your Google Adwords campaigns, with a focus on writing effective ad copy. Google Adwords has a very strict word limit, so your entire message must fit into a small space. At the same time, it must be engaging enough to convince qualified scientific buyers to click through. Not an easy thing to do.
I can help you save money on your ad campaigns, and generate more leads for you in the process. Contact me at email@example.com and let’s talk.
(Note: While I focus mostly on Google Adwords, I can also help you write effective copy for banner ads, newsletter ads, and print ads in magazines/journals.)
2. Your landing pages
The good news is that if you write an effective ad, and get someone to click through, you’re already doing better than most PPC marketers out there. But the bad news is that an effective ad is only the first step. Once they reach your landing page, you now need them to take the next step, whatever that may be (download a white paper, sign-up for a webinar, request a demo etc.).
Your website is not the ideal place to make this happen. Yet I see this time and again with science companies. They send their prospects to their website homepage to wander around aimlessly. Your landing page should be customised and free of any distracting navigation links. And it should feature a single call-to-action.
I can help you write landing pages that convert prospects into qualified leads. Contact me today at firstname.lastname@example.org
3. Your emails
If emails are an important part of your marketing efforts, or you have a list that you email to regularly, then you need to be sure your email copy is polished and doing its job.
An effective lead generation campaign will suffer if the emails used to promote your offers are weak. Don’t let this happen.
Contact me today at email@example.com, and let’s see if we can increase the effectiveness of your email copy.