Let’s get this out of the way now: I do not work with any marketer who knocks on my door. You need to fit a certain profile and meet 3 criteria (see below) before I’ll consider working with you.
Here’s a typical profile of the person I work with:
My typical client is a marketing director or a marketing communications manager. He or she works in a company that sells products, instruments, or analytical equipment to laboratory scientists. He or she has the job of managing successful marketing efforts.
If you fit the above description, you’ll also have some, or all, of the following responsibilities:
- Developing (with your team) the overall strategic marketing plan.
- Creating a marketing calendar to map out various promotional campaigns
- Coordinating the promotional campaign details with other departments
- Managing outside relationships with ad agencies, printers, designers, mail-houses, web developers, and copywriters
- Overseeing the creative direction
On most days, you’re juggling all of the above activities. You might also have to do the following:
- Attend meetings with various departments to discuss their marketing needs
- Prepare reports to measure and track campaign performance
- Present the latest campaign results to senior executives
- Serve as a company spokesperson for media inquiries
- And maybe a lot more…
Bottom line: you’re busy and under serious pressure. In fact, that’s probably an understatement.
You’re overseeing multiple projects and people, and you have to deliver strong results under tight deadlines. And you’re not always the single decision maker when it comes to approving marketing materials.
What keeps you up at night? You worry about making sure your promotions are running smoothly, on budget, and bringing in enough leads and sales.
You don’t want to be embarrassed, look bad, or even lose your job because the marketing efforts were either delayed, included errors, or produced mediocre results. In short, you’re worried about dropping the ball and putting your career at risk.
Does this sound like you?
Well then, we might be a good fit.
But even if you fit the profile above, I’ll only take you on as a client if you fit the following 3 criteria:
- I like you and you like me. And you’re easy to work with. I don’t just take on any client that comes my way, and one of the biggest reasons for this is because there’s no chemistry, or you’re difficult to work with.
- I can give you results that make your investment with me seem like a drop in the bucket.
- I feel like I can actually help you. I can’t help everyone, since some people have challenges and problems that I can’t solve.
So, if you feel like I’m speaking directly to you, then here’s what you need to do:
Visit www.colmporegan.com/request and fill out the Communications Review request form. This form has 9 short questions that need to be filled out as completely as possible, and should only take about 5 minutes.
Someone on my support team will review your details, and if we’re a good fit, you’ll be contacted within 24 hours to schedule a call.
What’s a Communications Review? Get the details here.